The Financial District is getting a major glow-up during Let’s Glow SF, the nation’s largest holiday projection arts festival.
The Downtown SF Partnership is once again pulling out all the stops with Let’s Glow SF, the largest holiday projection mapping display in the United States.
The displays will be up in the Financial District and surrounding areas and easily viewed via a self-guided walking tour from Dec. 7-15, 2024, between 5-10pm each night. The light exhibition will also have a “Countdown to Glow” opening night on Dec. 6 from 5 to 7pm at the foot of Market Street facing the Ferry Building.
At “Countdown to Glow,” audiences will be treated to exciting performances from Catalyst Arts, Circosphere, musical guests, complimentary hot chocolate from Sunset Roasters and Marley’s Treats, and scrumptious pizza available for purchase from Mozzeria.
You’ll be able to pick up free Let’s Glow SF swag while supplies last, and attendees are also invited to bring new and gently used winter coats to donate to underserved families.
Each building’s façade will be brilliantly illuminated with a dynamic light show designed specifically for that location. Downtown San Francisco is totally transformed with multiple high-tech projectors. See holiday-themed stories played out in stunning detail, transforming the buildings into dynamic canvases that seem to defy the laws of physics. The works represent thirteen different artists known both locally and internationally.
A new festive block party—Glow on Front: A Neon Block Party—is an all-ages block party that will be held in the city’s entertainment zone on Front Street on December 13 to celebrate the beloved light installation. The party is family friendly with music and whimsical winter performers. Guests over 21 can also enjoy to go beverages within the entertainment zone from participating bars.
Let’s Glow SF is produced by the Downtown SF Partnership in collaboration with A3 Visual and is made possible by Presenting Sponsor, Amazon. Further support is also provided by the Office of Mayor London Breed, SF’s Office of Economic and Workforce Development, and JPMorgan Chase.
The works of thirteen local and international artists will be displayed at these eight locations:
- 101 California St
- Annie Alley (10 Annie St)
- The Crossing at East Cut (250 Main St)
- The Ferry Building (1 Ferry Building)
- One Bush Plaza (1 Bush St)
- Pacific Coast Stock Exchange (301 Pine St)
- Salesforce Tower (415 Mission St)
- PG&E Substation (425 Folsom St)
During Let’s Glow SF, participating retailers and businesses will offer discounts, themed drinks, and bites for Let’s Glow SF attendees throughout the entire 10-night event.
Last year’s event was a total hit, bringing out over 67, 000 people to see the show and over $8M to the downtown area.
“Let’s Glow SF is a beloved annual holiday tradition in downtown San Fransisco, where world-class artists use iconic downtown buildings as their canvas. We’re looking forward to this year’s expanded footprint, as well as entertainment and food offerings, so more residents and visitors can experience this illuminating, immersive experience,” said Robbie Silver, President and CEO of the Downtown SF Partnership.
